Being an investor-friendly agent means more than helping a residential real estate investor buy or sell their investment property. Real estate investors expect much more from their agents. 

When real estate agents first start to work with residential real estate investors, they soon realize that they are entirely different from the standard home buyer that they’re used to.

They think differently. Act differently. They are motivated differently from a typical buyer. These differences make them some of the best clients you have -- but only if you learn to meet their needs by becoming an investor-friendly agent.

For real estate investors who are in the market for purchasing rental properties, it can be overwhelming to go through thousands of properties using online search platforms or inquiring with their real estate agents and peers. When properties are identified, the easiest and fastest way that investors use to make a decision is to calculate the loan payments, estimate the rent, then subtract the two and get a rough idea of whether it is cash flowing positive or not. In fact, they may sometimes go with their gut feeling and make these important decisions.

There are over 30 million residential real estate investors in the U.S. One in every five homes sold are for investment purposes*. The real estate agents are missing out on a big opportunity to work with investors to grow their business in this untapped market. Real estate investors are more sophisticated home buyers who make decisions based on numbers, not emotions. They are frequent home buyers who value (and depend on) working with other real estate professionals to achieve success in building their rental properties portfolio.